February 21 2021
In today’s fast-moving world, especially in the technology business, its common to find partners with a range of certification or as an authorized reseller. However, in most of the business, it becomes still more difficult to separate the valuable ones from the striking ones. The easiest way to differentiate from “pay and display” to a real partner, is to first look for a service provider with a Microsoft partner status. To bring the real value, choose a Microsoft Gold Partner to make sure that the benefits are of the highest level of skill and expertise.
What’s actually included in the Microsoft Gold Certified Partner status?
Microsoft generally refers it as competencies. A partner who attains a certain level of competency can become the gold partner. The competency is a mix bag of implementation skillset & expertise, proven to identify the partner’s abilities in a specific technology.
Today there are 19 distinct competencies which Microsoft offers, spread across four main pillars: applications and infrastructure; business applications; data and AI; and modern workplace.
It’s up to a partner to be only a be a partner or to attain Silver or Gold designation in each of the competencies. In specific competency areas like Content & Collaboration Services, Microsoft still elevates the game of the partnership above Gold, into distinct specialty like Associate Membership status etc. Thus, a partner with Gold competency is the top 1% of Microsoft Partner certified worldwide compared to silver who are amongst the top 5% of Microsoft partners worldwide.
A partner with Gold Competency has the ability and demonstrated their proficiency, skillset and expertise in a particular technology solution as well as providing clients with support in that tech domain.